About DDX

DDX started in 2019 as a creative outlet - Arthur, the founder of DDX always had a fascination with all things horror, the occult and anime. All DDX designs are derived from the depths of Arthurs imagination. 

The Name Digital Design[X]

When finally pulling the trigger and deciding to share his imagination with the world, of course coming up with a name was extremely difficult - like many out there, inspiration comes very suddenly and almost always randomly - not forced. So, how did the name Digital Design[X] come up? - for starters - the art is digital. Meaning BIG, BOLD and in your face.

Now, for the [X]. Arthur's no mathematician and DID NOT do very well in school - but did graduate knowing AT THE VERY LEAST that the letter 'x' is a variable; and it’s used here also as a variable. Arthur's interests that help inspire DDX designs are derived from many things - like tattoos, the occult, anime, music, horror, etc. These are all variables that create the 'x'

The Creative Process

It all starts with some sort of inspiration - usually while listening to music. In an instant, an idea will pop up. It's never complete right away - it's like a puzzle. Sometimes we have the colors right away and sometimes we don't - sometimes it’s just a pose or a concept but we build off that. When Arthur gets the idea, it starts with several drafts and storytelling. Yes, storytelling. like building a web to prepare for an essay. words, adjectives, nouns, actions, etc. all go into it - it’s a lengthy creative process. Once Arthur has the full vision and creative story behind it - he gives it to the artist. The artist then adds their own creative touch to it while staying true to the original concept. After a few back and fourths, the design is born. 

Why DDX

DDX is not your normal apparel - if you're looking for something to wear every day or something to just throw on for your typical errand run, then DDX is not for you. Every piece that comes out of DDX is unique and special - a lot of people were involved in bringing these designs to life. On the other hand, choose DDX if you're not afraid of public opinion and want to wear something bold, edgy, and limited. Remember - it’s more than just a shirt. It’s a statement.